Meta, TikTok and Google, run on margin
Performance media planned against contribution margin rather than vanity ROAS, with creative testing built into the buying rhythm.
Scope is agreed in the discovery sprint, but every engagement in this discipline includes the following as standard.
We plan against contribution margin. A 6x ROAS on a product that barely clears cost is not a win.
Platforms optimise delivery better than we can. Our edge is the volume and quality of concepts we feed them.
Losers are killed within days. Winners are scaled in increments that do not destabilise the account.
Harvest & Co
A DTC pantry brand spending well but buying badly. We rebuilt the account around margin, then let creative do the work.
54%Cost per acquisition— reduction in cost per acquisition over one quarter
“The first thing they did was tell us to turn off half our campaigns. That is not what an agency normally does, and it is exactly why the numbers moved.”
Questions
Tell us what you are trying to move and we will tell you honestly whether we are the right studio for it.
We reply to every enquiry within one business day.
