About
A small studio that does the work it sells
Nine people in London. No account managers, no offshore production team, and no layer between the people who pitch the work and the people who do it.
How we actually operate
Say the unwelcome thing
If the budget is wrong, the product is the problem, or the channel will not work, we say so in the first meeting rather than the fourth invoice.
Measure what pays
Reach and impressions are inputs, not outcomes. We report against contribution margin, and we will tell you when a good-looking number is not one.
Build things you keep
Accounts, assets, documentation and flows belong to you from day one. An agency that makes itself impossible to leave is not a partner.
Sweat the craft
Fast sites, accessible interfaces, writing that sounds like a person. The details nobody asks for are usually the ones that compound.
How we got here
- 2019
Two people and a borrowed desk
Started as a social-only studio for independent fashion labels, working out of a co-working space in Shoreditch.
- 2021
Added paid and lifecycle
Clients kept asking who should run the ads behind the content. Bringing it in-house meant one team owned the whole funnel.
- 2023
Design and build
Too many campaigns were landing on sites that undid the work. We hired designers and engineers rather than keep pointing at the problem.
- 2026
Nine people, still no account managers
The people who pitch the work are the people who do it. That has not changed and is not going to.
The studio in numbers
- Followers grown for clients
- 2.4Macross Instagram, TikTok and YouTube since 2019
- Ad spend managed
- £18Mplaced across Meta, TikTok and Google
- Average return on ad spend
- 4.2xblended across active retainer accounts
- Sites designed and shipped
- 64every one of them WCAG 2.2 AA
The people you will actually work with
All of them. There is no second team you get handed to after signing.
- PN
Priya Nandakumar
Founder, strategy
Fifteen years across brand and performance, most of it spent arguing that they are the same job.
- MO
Marcus Oyelaran
Creative director
Art direction and production. Believes the brief is usually wrong and the customer is usually right.
- HB
Hannah Brekke
Head of paid
Ex-media agency, recovering. Plans against margin and turns campaigns off without sentiment.
- TA
Tobi Adeyemi
Design lead
Designs for the browser, not the artboard. Will not ship a site that fails a keyboard test.
- RC
Ruth Callaghan
Content lead
Writer first. Runs the content system and the editorial standards that keep it from going bland.
- SK
Sam Kowalczyk
Engineering lead
Builds the sites and the measurement behind them. Performance budgets are non-negotiable.
The studio
Nine people, one room, a lot of arguing about commas
How we work
Four steps, no mystery
- Step 1
Discover
Two weeks inside your numbers, your channels and your customers. We come back with what is actually holding growth down.
- Step 2
Strategise
A plan tied to a commercial target, with the channels, budget and creative direction to hit it — and what we will stop doing.
- Step 3
Build
Content, campaigns, sites and flows shipped in fortnightly cycles, so something is live and learning within a month.
- Step 4
Grow
Monthly optimisation against margin, quarterly strategy resets, and documentation so your team can run what we build.
We are hiring for 3 roles
If you want to do the work rather than manage someone else doing it, have a look.
See open rolesLet’s grow your brand
Tell us what you are trying to move and we will tell you honestly whether we are the right studio for it.
We reply to every enquiry within one business day.